Why Marketing Is About Feelings And Not Product

2 min readFeb 17, 2021

Understanding what is marketing , and making a sale from a product you offer is all about strategy that is obvious. Marketing is advertising, selling and delivery. Why is marketing so important? Imagine what would happen if Facebook or a Company like Newlymar Digital Marketers would stop marketing. Perhaps it would be wise if we stopped imagining and changed our approach to the question. What would really happen if we focused on marketing ?

Why Marketing Is About Feelings And Not Product

Most of my clients ask me what it takes to sign off that one million dollar deal, but it really does not take much , it takes emotional skill. Truth is we are all slaves to our emotions, no matter how successful we are or how strong we look on the outside, emotional vulnerability will always betray us.

How do you sell emotion?

Good question would be how does marketing in Google, Amazon, Facebook, Or even Opibus the only electric car manufacturers Company in Kenya manage to stay on top. Marketing that sells must trigger :

  1. Happiness
  2. Sadness
  3. Anger
  4. Fear
  5. Surprise

How do you find that Emotional Appeal in Marketing?

Truth be told, to capture emotion, you need to have a taste in branding. This is why Coca cola Associates with red color, Facebook with blue . There is memory in adverts , find your color.


How does your companies brand behave? When it comes to Marketing, the emotional impact is not just associated with words. But with images too.

Create a sense of urgency

Emotional Marketing is not just about making people feel comfortable, it is about creating a need and pushing customers to buy. Study shows If you give people time to decide on purchase , chances are they will postpone it to another day. “FOMO” is a modern term used to address the fear of loosing out. People do not buy products, they buy emotion.

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hello, I am a writer with over 5 years of writing experience. I make the “Me” in Medium.